Modern marketing
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Business Growth Alliance
The significance of understanding your customers
You need to UNDERSTAND your customers.
Their desires and values. Their challenges and pain. Where they look for information. Objections and excuses for buying they may have. Their role in the purchasing decision.
The problem with blockages
If you desire a certain type of success, and you don’t feel like you are progressing towards it – you need to ask – what am I doing in my business that is stopping that?
Effective marketing makes money
You need to be savvy with your marketing spend – simply splashing money around at different platforms, or with a variety of experts is not always going to be effective, and it won’t help you achieve your goals.
Review & Pivot
Choose to review and pivot to:
• Achieve your dreams and create business success
• Improve marketing outcomes
• Maintain your uniqueness, pivoting as you need to
• Celebrate goal achievement
Unique Funnels
Choose unique funnels to:
• Connect to your customers’ forthcoming journey with your business
• Move your customers through the funnel by understanding them
• Earn trust and respect by nurturing your customers
• Be present with yourself, business and customer
• Develop customer loyalty by showing gratitude
Authentic Campaigns
Choose authentic campaigns to:
• Showcase your authenticity and build trust through the power of story
• Manage your digital marketing consistently
• Find pleasure in planning to overcome procrastination
• Develop a growth mindset
Dynamic Strategy
Choose dynamic strategy to:
• Create positive, progressive goals
• Achieve balance
• Connect you, your business and your customers through on-point and
authentic branding
• Realise the importance of taking action and understanding the source
of procrastination
Savvy Research
Choose savvy research to:
• Create a purpose-driven business
• Be unique in the way you show up
• Attract your ideal customer
• Develop trust in yourself, allowing you to be the best version of YOU
Planning for Success
Adapted from authentic, dynamic, savvy: Modern marketing for business success by Rachel Allan Every entrepreneur wants success in their business. However, success does not happen overnight, and you will have failures along the way. That is business and the life of an...
Business Growth Alliance
The significance of understanding your customers
You need to UNDERSTAND your customers.
Their desires and values. Their challenges and pain. Where they look for information. Objections and excuses for buying they may have. Their role in the purchasing decision.
The problem with blockages
If you desire a certain type of success, and you don’t feel like you are progressing towards it – you need to ask – what am I doing in my business that is stopping that?
Effective marketing makes money
You need to be savvy with your marketing spend – simply splashing money around at different platforms, or with a variety of experts is not always going to be effective, and it won’t help you achieve your goals.
Review & Pivot
Choose to review and pivot to:
• Achieve your dreams and create business success
• Improve marketing outcomes
• Maintain your uniqueness, pivoting as you need to
• Celebrate goal achievement
Unique Funnels
Choose unique funnels to:
• Connect to your customers’ forthcoming journey with your business
• Move your customers through the funnel by understanding them
• Earn trust and respect by nurturing your customers
• Be present with yourself, business and customer
• Develop customer loyalty by showing gratitude
Authentic Campaigns
Choose authentic campaigns to:
• Showcase your authenticity and build trust through the power of story
• Manage your digital marketing consistently
• Find pleasure in planning to overcome procrastination
• Develop a growth mindset
Dynamic Strategy
Choose dynamic strategy to:
• Create positive, progressive goals
• Achieve balance
• Connect you, your business and your customers through on-point and
authentic branding
• Realise the importance of taking action and understanding the source
of procrastination
Savvy Research
Choose savvy research to:
• Create a purpose-driven business
• Be unique in the way you show up
• Attract your ideal customer
• Develop trust in yourself, allowing you to be the best version of YOU