MEET THE FOUNDER & CEO

Welcome — I’m

Rachel Allan

I help women create thriving businesses, purpose-driven short-term rentals, and lives that feel balanced and inspired. With over 20 years of experience — as a marketing strategist, property entrepreneur, author, and mentor — I walk alongside women ready to grow with clarity, confidence and heart. Whether you're a business owner ready to refine your direction, a mum seeking balance, or you're dreaming of creating income from property, I'm here to support your next move.

Let’s Bring Your Vision to Life

Wherever you are on your journey, I offer grounded support and real-world strategies to help you grow — in business, property and life.

Business Coaching

Grow your business with purpose, balance and clarity. I work with established women in business to simplify strategy, focus energy, and build a business that works with their life — not against it. Private mentoring and online courses available.

Visionary Business Alliance

A year-long, high-touch program to turn your big ideas into reality. With strategy, accountability and support, you’ll stop spinning and start building — in a way that feels aligned, spacious, and sustainable.

STR Hosting Success Blueprint

Want to launch or improve a short-term rental? This self-paced course gives you the step-by-step systems to set up your property, attract ideal guests and grow a profitable, values-led STR.

Flairbnb Property Management

Together with Eve Fisher, I co-founded Flairbnb — a boutique short-term rental property management agency servicing Ballarat, Ararat, Geelong & the Surf Coast. We manage everything for you, so you can sit back and enjoy stress-free income from your investment.

Curated Property

Styling. Renovating. Buying. I help you turn your next property into a guest-ready retreat — or find one that fits your lifestyle and income goals. From buyer advocacy to design support, this is STR property planning with profit and purpose in mind.

Books & Speaking

I’m the author of When Business Meets Baby and Authentic, Dynamic, Savvy, and speak regularly on marketing, entrepreneurship, motherhood, STR growth and business/life balance.